Many cafés and restaurants rely on intuition to plan their rosters or update their signage. But what if you had the data showing exactly when people walk past your business, and how long they stay? Foot traffic data is more powerful than you think, and here’s how you can use it to your advantage.

Spot the Hidden Patterns

Maybe Mondays are busier than you thought, or Fridays go quiet after 2pm. By knowing when people walk by or enter, you can make data-backed decisions about staffing and stock.

Adjust Opening Hours

Is your store opening before anyone’s even walking by? Or shutting just before your busiest period? Small tweaks to your hours, based on foot traffic data, can lead to more customers and fewer wasted hours.

Test and Tweak Signage

Try putting up a new sign or chalkboard offer, then track if dwell time increases. If it doesn’t, try something else. Using foot traffic data to test signage effectiveness takes the guesswork out of your marketing.

Inform Your Promotions

Want to run a lunch special? Check when the lunchtime crowd is walking past. Want to target commuters? See what time they’re outside. Real-time data helps you meet your customers at the right moment.

Conclusion

Your customers are already giving you clues — it’s time to start listening. Foot traffic data offers powerful insight into when, where, and how people engage with your store. With PeakFriend, you can turn these patterns into action: optimise rosters, sharpen your marketing, and connect with more customers at the right time.

Put data to work for your business — and stop leaving opportunity at the door.